I did research in two areas to accomplish this project:
In the end, I presented a framework that is flexible enough to accomodate a host of product needs, but provides enough guidance that each product moving forward will thoughtfully fit into the system.
There are three categories of products:
While all products have been categorized based on a preferred, future state, getting there is a work-in-progress. But, importantly, processes are in place to ensure that we move towards this framework in the future. Each time a new product is proposed or an old one is set for review, we start by having a conversation about its role in ASHA's ecosystem that takes into account its intent, audience, touchpoints to ASHA, brand value and when applicable, legal status. As we move forward, we will continue to work towards this future.